From the first alloy mule, to the final product you see today, the 160E is over five years in the making. The 160E is the brainchild of Stretch and our entire Engineering and Product teams; and Jared Graves. Olympian and two time world champion - a sommelier of bikes.

Creating a new bike from scratch is a long, arduous process. But one done out of our commitment to racing and development.

Director: Joey Schusler & Drew Pautler
Concept, Writing & Art Direction: Good Fortune Collective
Cinematography: Joey Schusler & Thomas Woodson
Producer: Garrett Davis & Kyle Rajaniemi
Editor: David Peacock
Shoot Logistics: Kayla Parker
Motion Design & VFX: Good Fortune Collective
Colorist: Dylan Hageman
Sound Design & Mix: Keith White Audio