“Is this de-evolution? Ripton began with Jorts. Jorts began by chopping the legs off of jeans to let our gams breathe. And now, Ripton is making jeans? We are making jeans. The world wears jeans. We wear jeans. If you ask us, everyone needs a pair (or two or five) of stretchy, comfortable lightweight jeans for everything from turbo action to backyard relaxin’.”